MTV channel provoked a cultural revolution in the 80’s by “forcing” musicians to now create music videos for their songs in order to be broadcasted on the TV station. In an interview before his death Ronnie James Dio said that MTV killed Heavy Metal genre.
“MTV killed Heavy Metal music. You had to have a video, which is very true, if you didn’t you were doomed. And I think all of us hated that. The ones who didn’t grow up in the video era hated, because then we had to become something that was competing with something we didn’t like. We suddenly had the hair bands coming out.”
“It was only about how they looked like and how many parties they’ve got to have and how many 14 year old girls they could pull after the show. The music was rubbish. They destroyed what the rest of us created. Because everyone (were put in the same place by MTV). There should be a (sign) saying: ‘Poison killed everything’.”
“Honestly those kind of bands did do that, I think. These “things” that come out and wear make-up, you know. What’s that all about? That’s not Metal. Sorry, it’s just not. Became more the Bon Jovi world, than the Led Zeppelin world and suddenly no one knows what it is anymore. When I began, when I did the things that I did, luckly with the people I did it was one form of music, it was Hard Rock music. Suddenly you are not what you were.”
MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS. Prior to launch, the network was first tested on December 1, 1977, as Sight on Sound.
The channel originally aired music videos and related programming as guided by television personalities known as video jockeys or ‘VJs’. In the years since its inception, it significantly toned down its focus on music in favor of original reality programming for teenagers and young adults.
I am a Brazilian journalist, a Classic Rock and Heavy Metal lover. Music has always been part of my life, helped me through tough moments and was with me to celebrate the good ones. When I became a journalist I knew I wanted to write about my passions. After college I did a postgraduate degree in digital communication. This has helped me to make the website better and bring the best of classic rock to the world! MTB: 0021377/MG