In an interview with Chris Phipps, Tony Iommi talked about what we’d all like him to say. The question was “When did the term ‘heavy metal’ become associated with Black Sabbath?”
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“A lot further down the line. Because we always classed ourselves as heavy rock. And somebody mentioned… I was doing an interview, and they said, ‘You’re playing heavy metal.’ ‘Heavy metal? What’s that?’ And they said, ‘That’s what you play.’
“We’d never admit to being heavy metal, we were always heavy rock. And at the end, we gave in. Because, you know, everybody called it heavy metal. So alright, we’re heavy metal.”
“Here [in the UK] it was. I’ll never forget – we played a gig in London. [A journalist] came to review the show. He’d done us a terrible review, but the thing was – we canceled the gig. We didn’t play. He reviewed the show that we never played. So he didn’t like us. [Laughs]”.
Black Sabbath were an English rock band, formed in Birmingham in 1968, by guitarist and main songwriter Tony Iommi, bassist and main lyricist Geezer Butler, drummer Bill Ward and singer Ozzy Osbourne. Black Sabbath are often cited as pioneers of heavy metal music.
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