The report, led by O2 and behavioral science professor Patrick Fagan, indicates that going on shows can make people live longer.
According to the study, experiencing a show for only 20 minutes can result in a 21% increase in feelings of well-being. Further research has found a link between “high levels of well-being [and] a nine-year lifespan,” suggesting that exposure to live music could help you live longer.
Psychometric and cardiac tests were performed in the study participants, where 25% had increased self-esteem, and 75% had increased mental stimulation. The study also found that those who attend shows every fortnight are more likely to have “happiness, contentment, productivity and self-esteem at the highest level.”
“Our research shows the profound impact shows have on feelings, health, happiness and well-being – with biweekly or regular participation being the key,” he said. “Combining all our findings with O2 research, we came up with a recipe that a show every two weeks could pave the way for nearly a decade or more of life.”