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Research says people stop discovering new songs at the age of 30

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Research says people stop discovering new songs at the age of 30

If you’ve ever had the feeling that people are less and less willing to discover new music as they get older, you know one thing: it’s not just a sensation.


A survey conducted by Deezer and published on the LouderSound website shows that at age 30 (and six months, more precisely), individuals begin to put aside new sounds and start giving value only to bands, artists and records they already know.

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The survey points to a number of reasons cited by people for this to happen, from adulthood responsibilities to saturation because of the sheer number of artists being advertised daily, and it goes even further: 60% of respondents said that nowadays feel trapped in a musical sameness, listening only to those artists they already know.

According to LouderSound, the problem is worse in Wales and North West England, where people stop listening to new songs at age 24, 8 months, 23 years and 9 months, respectively.

Already in Scotland, the stop comes only at 40 years and seven months, so here’s a toast to the Scots!

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I'm a Brazilian journalist who always loved Classic Rock and Heavy Metal music. That passion inspired me to create Rock and Roll Garage over 6 years ago. Music has always been a part of my life, helping me through tough times and being a support to celebrate the good ones. When I became a journalist, I knew I wanted to write about my passions. After graduating in journalism from the Pontifical Catholic University of Minas Gerais, I pursued a postgraduate degree in digital communication at the same institution. The studies and experience in the field helped me improve the website and always bring the best of classic rock to the world! MTB: 0021377/MG

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