Classic Rock
Rage Against the Machine collected 3 million dollars for charity in 48 hours
Rage Against The Machine adopted an exclusive ticket sales strategy, which resulted in reduced amounts of ticket scalpers and raised more than $ 3 million for charities in 48 hours.
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Recently, the band, which will be the headliner of the Reading & Leeds Festival, announced a reunion tour through North America and Europe, and the shows presented a great demand for tickets.
Rage Against the Machine said:
“To combat the ticket resellers’ profit, “We are reserving 10% of seats (random seats at each location) to sell at a higher price (less than enough to decrease the number of ticket scalpers). We will donate 100% OF MONEY above the base ticket price to charities and non-profit organizations IN EACH CITY.”
Thus, some tickets started to sell for more than $ 1,000 and part of the public found the price a little obscene. In response, guitarist Tom Morello replied:
Yes. Read it. 10% of all Tix reserved for charity. 100% of money above base price on each ticket goes to charities in that city. Charity price fluctuates to counter scalping. When we have final numbers will list charities. Over $3m raised for charity in first 48 hrs.
Yes. Read it. 10% of all Tix reserved for charity. 100% of money above base price on each ticket goes to charities in that city. Charity price fluctuates to counter scalping. When we have final numbers will list charities. Over $3m raised for charity in first 48 hrs. https://t.co/ynAbtrSQT0
— Tom Morello (@tmorello) February 15, 2020
The band consists in Zack De La Rocha (Vocals), Tom Morello (Guitar), Tim Commerford (Bass), Brad Wilk (Drums).
