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Discover Led Zeppelin’s strategy to deceive the radios to play their songs

radio strategy Led Zeppelin


Discover Led Zeppelin’s strategy to deceive the radios to play their songs

Radios never liked to play long songs because they are afraid that the public may change the station and of course, they need to have time for the advertisers. And many rock bands suffered with that. On one of them was Led Zeppelin, that didn’t make it to the radios due to their long sons.


So, the band made a strange and funny strategy to be played on radios. On the back cover of some of the Led Zeppelin’s first album releases, the song “How Many More Times” is listed as only three and a half minutes long, when in fact it has eight and a half minutes. But it was not a printing error, but a strategy adopted by the record company for the disc jockeys to program the track on the radio program, because thus it fit the standard time of a “radio hit.”

Led Zeppelin radio strategy

Led Zeppelin I

Led Zeppelin is the eponymous debut album by Led Zeppelin. It was released on 12 January 1969 in the United States and on 31 March in the United Kingdom by Atlantic Records.

The album was recorded in September and October 1968 at Olympic Studios, London, shortly after the band’s formation. It contains a mix of original material worked out in the first rehearsals, and covers and rearrangements of contemporary blues and folk songs. The sessions took place before the group had secured a recording contract and were paid for directly, and took 36 hours and less than £2,000 to complete.

The album showed the group’s fusion of blues and rock, and their take on the emerging hard rock sound was immediately commercially successful in both the UK and US. Although the album was not critically well-received when first released, critics have since come to view it in a more favourable light.

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I'm a Brazilian journalist who always loved Classic Rock and Heavy Metal music. That passion inspired me to create Rock and Roll Garage over 6 years ago. Music has always been a part of my life, helping me through tough times and being a support to celebrate the good ones. When I became a journalist, I knew I wanted to write about my passions. After graduating in journalism from the Pontifical Catholic University of Minas Gerais, I pursued a postgraduate degree in digital communication at the same institution. The studies and experience in the field helped me improve the website and always bring the best of classic rock to the world! MTB: 0021377/MG

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