The legendary Black Sabbath co-founder and guitarist Tony Iommi released a solo instrumental song “Scent of The Dark” back in 2021 to promote a new fragrance named after him, which was released by Xerjoff. Now, he did the same thing, releasing the track “Deified”, to promote the new fragrance of the same name.
Hear the new Tony Iommi song “Deified”
Read the official statement about the new Iommi fragrance:
“Xerjoff presents the second chapter of the almighty collaboration between the greatest riff master of all time, Black Sabbath’s legendary guitarist and rock composer, Tony Iommi and Xerjoff’s esteemed founder, Sergio Momo.”
“The new perfume project sees a combination of forces that play on the palindromic nature of sound, scent and sensorial sequences. Everything has its own cycle. A riff, a melody, a perfume. In the ‘70s, playing a vinyl backwards was a phenomenon that became a popular way to hide subliminal messages. The palindromic nature of a riff and backmasking became the catalyst for the creation of this journey with Tony.” – Sergio Momo”
“Worshiped for his epic dark riffs and guitar solos, Black Sabbath’s legendary guitarist, Tony Iommi, was hailed as the godfather of heavy metal, deified in his own right. Deified perfume featuring Tony Iommi is the second venture between the two entities to land in the Xerjoff Blends collection. This experimental experience plays on the palindromic nature of sound, scent and sequences.”
“Deified can be read both ways, in the same way that a riff and a track can be interpreted, in a palindromic sequence of back and forth, defying the ordinary by exploring new trajectories in the world of perfumery. In order to move forward, we must go back to the beginning, and this is what Tony Iommi and Sergio Momo’s new venture focuses on in the scent, the track and the video.”
“The immense instrumental track, Deified, written by Iommi and featuring Sergio Momo, will be released soon along with an equally impactful music video.”