Gene Simmons is now the evangelist of a Canadian company that promotes Marijuana

Gene Simmons is known for being against drugs, he already said that he never got drunk or high in his life. But, now he is working as the promoter of a Canadian recreational marijuana company called Invictus Strategies MD Corp.

Well, it looks like money can really change people, right?

Read what the chairman of the company, Dan Kriznic said:

“Gene Simmons is a branding and merchandising genius, who not only created one of the most iconic bands of all time but has spent decades building successful brands internationally in various industries.

“Gene will lead marketing initiatives that will help spread the positive messages that dwell at the heart of Invictus in accordance with the strict regulations of Health Canada’s Access to Cannabis for Medical Purposes Regulations, the Food and Drugs Act and the Narcotic Control Regulations.”

And what Simmons said:

“Values and family are very important to me, and when I first connected with Dan at Invictus, I understood immediately that we enjoyed a shared passion for these key life foundations. Instead of launching straight into business, we talked about the things that matter the most.”